Universal‘s fourth post-Covid July 4th stretch winner, Jurassic World Rebirth, is looking at a $28M opening Wednesday sans Tuesday previews.
That’s a respectable opening day for the holiday, a bit higher than the $27.2M Wednesday opening a year ago registered by Illumination/Universal’s Despicable Me 4, which turned into a 3-day of $75M, and 5-day of $122.6M.
Right now, it’s expected that Amblin‘s Gareth Edwards-directed dinosaur romp will yield a $77.5M 3-day, $127.5M 5-day, but long forecasts off of Wednesday openings are always tricky. The swing factor here is July 4th falling on a Friday, and the day alone is typically an off-day for box office. The last time Independence Day fell on a Friday was July 4, 2014, with most movies in the top 10 seeing a hike in their daily box office (very pre-streaming days), while the top movie at the time, Transformers: Age of Extinction, dipped 28% from its previous-day gross.
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Among opening days for the Jurassic franchise, Rebirth is the fourth highest, but note that it’s only the second time that a movie in the series bowed on a Wednesday, the last being Jurassic World III to $19M in 2001. The top three Jurassic opening days are 2015’s Jurassic World ($81.9M), 2022’s Dominion ($59.5M) and 2018’s Fallen Kingdom ($58.5M).
Jurassic World Rebirth is booked at 4,308 theaters and has the boosted testosterone of PLF screens. There’s no Rotten Tomatoes audience score yet, but reviews stand at 54% Rotten, up from Dominion‘s 29% Rotten.
RelishMix is spotting incredible reach for Rebirth after Uni’s social media campaign, which counts 921 million followers across TikTok, YouTube, Instagram, Facebook and X, 206% above action-adventure sci-fi genre norms. The YouTube viral repost rate stands at 26:1, “which is excellent — plus 219M monstrous views on Facebook, plus the studio has fed over 50 videos into the mix on YouTube which is notably exceptional,” says the social media analytics corp. The movie’s social media star is Jonathan Bailey with his 5.4M Instagram fans. Scarlett Johansson and Mahershala Ali are off the grid.
(L-R) Damson Idris and Brad Pitt in ‘F1’
Warner Bros./Courtesy Everett Collection
Post-Covid Independence Day No. 1 opening wins for Uni include 2021’s F9 ($70M 3-day), 2022’s Minions: The Rise of Gru ($123M 4-day) and last year’s Despicable Me 4 ($122.6M 5-day).
Meanwhile, we’re hearing that Apple Original Films’ F1 via Warner Bros is doing an estimated $6M+ today. The Brad Pitt movie grossed $6.9M on Monday and $8.6M on discount Tuesday. Total running cume through six days will stand north of $78M by EOD.
