Family businesses are integral to any city, and it’s always good for the community to support them.
Modern Home, a furniture store in Ammon, was started by the Sparks family in Arizona before moving to Idaho in 2017.
Store Manager Jaxon Sparks said the business has been through four generations of his family.
“My great grandpa started the store in Arizona, and his sons bought him out, and my dad bought them out,” he said. “My father brings over 30 years of experience to the business, and my mom just really has a really good eye for it.”
Jaxon said what makes the furniture retailer unique is, as the name implies, the modernity of the products.
“We tend to deliver products that are current and up to date,” he said. “Not necessarily modern furniture, but with the times, current, good-looking furniture.”
The Sparks family spends time attending furniture markets to keep up with the trends. Jaxon said one of the reasons the family moved to the Idaho Falls area was because they saw a need for more updated furniture in the market.
“It just seemed like there was a lot of very traditional furniture here, and a lot of people that were tired of more traditional furniture and wanting something newer,” he said.
Jaxon said Modern Home also believes in giving customers the very best prices.
“We really focus on price and value and we do our very very best to make it a focus to be honest in the pricing and deliver good products at a fair price,” he said “There’s kind of a game in furniture where they’ll mark it up 100% and then tell you you’re getting 50% off, and we don’t love that game. We love to just give our best price upfront.”
Modern Home also strives to keep products in stock so customers can get furniture without having to wait a long time.
They also provide customization options.
“There’s lots and lots of options to customize,” Jaxon said. “We have some brands that give you 250 fabric options to choose from and you can style it however you need.”
As far as when there’s a better time to buy, Modern Home tries to make it the same for every customer and keep prices fair.
Jaxon said the fall is the biggest month for furniture stores.
“November is without a doubt, year after year, our biggest month,” he said. “Summer months are generally pretty slow. I would be the same way if I could go out and vacation and enjoy the outside while it’s beautiful. When it’s cold and snowy outside, people spend a lot more time inside in their homes and realise they need a new couch.”
Be sure to check out Modern Home’s Memorial Day Sale this month!
For more information, head to modernhomeidaho.com.
